Branding

Blue Vanilla

About

This project is a conceptual rebrand proposal for Blue Vanilla, a brand transitioning from fast fashion to higher quality clothing. The rebrand focuses on visually communicating this shift in identity through a refined and sophisticated design language.

Client

Blue Vanilla - Concept

Blue Vanilla

Category

Branding

Identity

Year

2024

The key feature of the websiteis

its modular jewelry builder

created to address customers’

evolving needs.

With LIMNIA, we’ve built a clever, customizable jewelryline that morphs with you. A necklace

becomes a pair ofanklets; an earring turns into a ring. Crafted from thefinest materials and

precious stones (think 14k gold,white or black diamonds), LIMNIA'S contemporary finejewelry

can be modified to match your mood, no matterwhere you are.

The key feature of this brand

rebrand proposal is to transition

from fast fashion to higher-quality

clothing, with a focus on elegance,

quality and timelessness.

The key feature of this brand

rebrand proposal is to transition

from fast fashion to higher-quality

clothing, with a focus on elegance,

quality and timelessness.

The key feature of this brand rebrand proposal is to

transition from fast fashion to higher-quality clothing,

with a focus on elegance, quality and timelessness.

This shift is communicated through a refined and sophisticated design language, including a

minimalist logo, a muted natural color palette, high-end typography, premium and sustainable

packaging, a revamped digital presence, and an elevated in-store experience. The rebrand aims

to establish Blue Vanilla as a leader in high-quality, timeless fashion.

This shift is communicated through a refined and sophisticated design language, including a

minimalist logo, a muted natural color palette, high-end typography, premium and sustainable

packaging, a revamped digital presence, and an elevated in-store experience. The rebrand aims

to establish Blue Vanilla as a leader in high-quality, timeless fashion.

The key feature of the websiteis

its modular jewelry builder

created to address customers’

evolving needs.

With LIMNIA, we’ve built a clever, customizable jewelryline that morphs with you. A necklace

becomes a pair ofanklets; an earring turns into a ring. Crafted from thefinest materials and

precious stones (think 14k gold,white or black diamonds), LIMNIA'S contemporary finejewelry

can be modified to match your mood, no matterwhere you are.

The key feature of the websiteis

its modular jewelry builder

created to address customers’

evolving needs.

With LIMNIA, we’ve built a clever, customizable jewelryline that morphs with you. A necklace

becomes a pair ofanklets; an earring turns into a ring. Crafted from thefinest materials and

precious stones (think 14k gold,white or black diamonds), LIMNIA'S contemporary finejewelry

can be modified to match your mood, no matterwhere you are.

The key feature of the websiteis

its modular jewelry builder

created to address customers’

evolving needs.

With LIMNIA, we’ve built a clever, customizable jewelryline that morphs with you. A necklace

becomes a pair ofanklets; an earring turns into a ring. Crafted from thefinest materials and

precious stones (think 14k gold,white or black diamonds), LIMNIA'S contemporary finejewelry

can be modified to match your mood, no matterwhere you are.

The key feature of the websiteis

its modular jewelry builder

created to address customers’

evolving needs.

With LIMNIA, we’ve built a clever, customizable jewelryline that morphs with you. A necklace

becomes a pair ofanklets; an earring turns into a ring. Crafted from thefinest materials and

precious stones (think 14k gold,white or black diamonds), LIMNIA'S contemporary finejewelry

can be modified to match your mood, no matterwhere you are.

"I have worked with Lewis on numerous projects with Blue Vanilla, and I am continually impressed by his expertise and creativity. He has an excellent understanding of design projects and consistently brings innovative ideas we hadn't considered."

Jamie Coats, Head of Photography at Blue Vanilla

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